Smoker Friendly International recently announced that they will be offering their U.S.-Made Smoker Friendly Electronic Cigarette line to retailers and distributors nationwide. Since 2009, Smoker Friendly has been selling their U.S.-made electronic cigarette starter kits, express kits, cartridge refills, disposables and accessories only within the Smoker Friendly chain. The Boulder-based licensee of almost 1,000 locations has now expanded their private label product line outside of their licensee network. Smoker Friendly is beginning its roll-out of their popular brand electronic cigarette product line, with retail price points as low as $6.99, to convenience stores, large retailers, grocery stores and select distributors. "We know there’s a pent-up demand for an established company to take a leadership position in this relatively new category; we’ve heard this from our distributor and retailer industry friends time and again,” Terry Gallagher Jr., president of Smoker Friendly International said. There are way too many start-ups and opportunistic marketing companies selling Foreign made electronic cigarettes and it’s gotten very confusing for category buyers. "Smoker Friendly is a well established, 23-year-old tobacco company with vast experience and expertise in the tobacco industry, so distributors and retailers know we’re here for the long haul, which is critically important when representing electronic cigarettes, a fast-growing new tobacco product category," Gallagher added. Freedom Smokeless, a San Clemente, California-based manufacturer of e-cigarettes and nicotine e-liquid, was selected by Smoker Friendly to manufacture their e-cig line in 2009. "We liked the quality of their products, service and support, and were relieved to know the e-liquid is made here in America; that the e-liquid is batch tested in an FDA Registered lab and that cartridges are filled here thanks to some high tech automation,” explained Mary Szarmach, Smoker Friendly's Vice President of Sales and Marketing. “Our goal is to have the Smoker Friendly brand of electronic cigarettes become a household name."